Charles B. O'Keeffe is Professor, Pharmacology, and Epidemiology & Community Health, at the Virginia Commonwealth University School of Medicine (VCU). Mr. O'Keeffe joined VCU after retiring as President and CEO of Reckitt Benckiser Pharmaceuticals, Inc. Mr. O'Keeffe has led a distinguished career in the pharmaceutical industry and government. He served as President of Pharmaceutical Services Inc. and President of Washington Reference Laboratories. He has served in the White House for three presidents — as advisor, special assistant for international health and deputy director for international affairs in the Office of Drug Abuse Policy — and has served on U.S. delegations to the World Health Assembly and the U.N. Commission on Narcotic Drugs.